M2 // Project #1
The Perfect Getaway
Canvas Wines Contest
M2 // Perfect Getaway
The Perfect Getaway
Inspiration
This was my entry into the nation-wide Canvas Wines Artisan Series design contest entitled, “The Perfect Getaway”. The goal of the competition was to design an image (excluding typography) for one of their four artisan wines – Chardonnay, Sauvignon Blanc, Cabernet Sauvignon and Pinot Grigio. The image needed to represent the flavors of the respective category you choose. I chose Pinot Grigio which had a flavor profile of light, floral, and bright.
Goal
I became fascinated during the research phase on how the flavor profile actually takes on elements of where the grapes were grown. In other words, the wine tastes like the place, time and environment in which they were grown. The flavor is literally the experience of the vineyard. I incorporated the balloon in the image to represent this idea that this wine would take you to a wonderful place.
MM // Perfect Getaway
Layout
Editorial Design
I have always been fascinated with true stories of government espionage, techniques in tradecraft and modern U.S. military surveillance capabilities. This particular subject has always seemed to endlessly captivate me. This project, The System, was created with the love of this subject in mind and was directly inspired by Laura Poitras’s 2014 documentary, Citizen Four, which was based on NSA whistleblower Edward Snowden. It covers a wide array publicly known surveillance programs exposed in the wake of the Snowden leaks.
1920 x 1080
MM // Perfect Getaway
Title Page
Inspiration
The Kyle Coopers title sequence to Seven heavily inspired the overall direction of the System. Watching it I noticed that the book being created used different types of semi opaque paper like vellum and, if you watch closely, seemed to use printed transparencies. I decided that using transparency for the title page would make quite an impression on the viewer. The viewer is greeted with a field of random letters but by turning the page subtracts the useless data and reveals the hidden message within the code.
MM // Perfect Getaway
Cover
Inspiration
During this time I became oddly interested in phone photography and experimented with a cheap Iphone macro lens I found at Frys. I was pleasantly surprised at just how well it worked. The image, a slightly curled one-hundred dollar bill, allowed me to use the lens depth of field to emphasize Benjamin Franklin’s eyes. The image is vertically cropped tightly to give the impression of Ben, symbol of the government, peeking in on the viewer.
11×17. 1/16 bleed. 300 dpi.