Being a relatively low lit venue, I designed the poster with high contrast in mind, and kept the color pallete to a limit of three colors – black, white and Hunter Orange. I believe my use of Hunter Orange goes without explanation.

While I am not a big fan of the Bleeding Cowboys typeface, I choose to use it to use it in order to keep in line with the business’s previously established identity system. I believe that it was an important decision, that many of my peers disagree with. It’s ok to disagree with the company’s identity choice, but I believe that it is tremendously important to work within that established framework. It is consistency that gives identity systems their power. A designer to randomly pick and choose what part of the system to use, only with the idea of personal taste or ideal in mind, is to undermine the very point of the system itself. It is important to place the work you do for a brand above yourself and have it service something larger.