The very first question I asked the client in our first meeting was, “why is the company named Trickfinger?” They explained that the name came from the co-owners bass playing, in which he could twist his fingers in seemingly impossible ways. This was a solid direction and gave me solid ideas. In that meeting the clients also specified they were not too keen on the usual iconography surrounding music – audio meters, soundwaves, etc.I really gravitated toward the idea of a fingerprint as it was outside of the usual iconography in music and it gave the idea of the agency leaving their mark or “impression” on the industry.

Overtime I have come to appreciate the versatility of modular logos. While it’s more typical of big corporate social media companies, I found that it help other down the line working on the project. After the initial design of a fingerprint was approved, I worked to refine the design toward usability. Three designs were delivered – a primary logo (mostly used for open, flat design work), an alternate logo (designed to be overlaid on noisy images), and a work mark (This is for very small, tight spaces where scaling is critical).